Print Impulses

Won’t lie.

When you package seminal books in a design-conscious concept, I turn into a total sucker.

The latest set to catch my eye is the Penguin Magnum Collection (just a UK & Australia thing?), featuring six narrative non-fiction classics updated with iconic cover photos. [via CR via BMD]

A couple of them are on my to-read radar (not exactly on my to-read list). If I saw these seven or eight years ago I might’ve given into the craving to buy; I’d have those barcoded spines planted on my bookshelf, looking at me every day, reminding me of my transaction.

I’m glad I’ve outgrown that impulse.

But now I have a new impulse: making this stuff…

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Tags: book design, books, consumer behaviour, design, impulses, literature, narrative non-fiction, psychology, publishing