Open Conceptual: Built to Learn
Think of this enterprise as an open concept — an idea extended to its most radical extreme. Think not just “enterprise” in the everyday, business sense; enterprise in the original and more general sense of an undertaking – an adventure, an experiment, something done both as a means to an end and as an end in itself — which could be anything artistic, scientific, commercial, or social: anything that takes a risk for the sake of creating or discovering something better.
This accomplishes two things:
- concepts — insights and answers to questions, knowledge on the the nature of creativity, enterprise and change (read Truth, Will & Relevance).
- concept development — practice answering questions, an ability to deal with complexity and ambiguity to not just survive but thrive when outcomes are uncertain.